Bad Bunny halftime show and Turning Point: How many people watched in the US
Top moments from Bad Bunny Super Bowl halftime performance
The Associated Press' Jonathan Landrum Jr. joins LiveNOW's Andy Mac to discuss Bad Bunny's performance at halftime of Sunday's Super Bowl.
And the numbers are in.
The buzz (and divisiveness) surrounding the Super Bowl halftime show featuring Bad Bunny and Turning Point USA’s alternate "All-American" show had some wondering which one was viewed the most.
Here are the estimates:
Bad Bunny’’s halftime show v. TPUSA’s show
Bad Bunny
By the numbers:
Nielsen’s Big Data + Panel shared that viewership of Bad Bunny’s halftime show averaged at 128.2 million viewers from 8:15 p.m. to 8:30 p.m. ET, making it the fourth-most watched halftime show in recorded history.
- Kendrick Lamar: 133.5 million (2025)
- Michael Jackson: 133.4 million (1993)
- Usher: 129.3 million (2024)
- Bad Bunny: 128.2 million (2026)
Viewership of the actual football game averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen.
FILE - Side-by-side image of Bad Bunny (L) performing at Super Bowl LX halftime show on Feb. 8, 2026, and a photo of Kid Rock (R) performing at a concert in Wichita, Kansas on April 18, 2025. (Getty Images)
TPUSA
By the numbers:
Viewership during TPUSA’s alternate "All American" halftime show garnered about 5 million viewers as it was streamed live on YouTube.
About 24 hours after the show ended and the video of the performance was posted in full on TPUSA’s YouTube account, it had garnered about 19 million views, according to BillBoard.
And as of this report, the video had a total of 21 million views.
What's next:
Global viewership numbers for the halftime show are expected next week.
Super Bowl LX
The backstory:
The Seattle Seahawks won the championship on Sunday against the New England Patriots.
The score was 29-13.
The Patriots failed to win the franchise’s seventh Super Bowl, which would have set an NFL record. They’re tied with the Steelers with six championships.
The last time the Seahawks won a Super Bowl was in 2014.
The Source: Information for this article was taken from The Associated Press and previous reporting by FOX News, Billboard, USA Today and LiveNOW from FOX. This story was reported from San Jose.