Gov. Ducey partners in statewide program to create Arizona message

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PHOENIX (KSAZ) - A new grassroots effort is underway in an effort to create a fresh and unified message Arizona.

The Arizona Commerce Authority has launched the new project which they hope will enhance the Arizona economy, tourism and civic pride.

"Arizona has an incredible amount to offer in terms of business opportunity, quality of life and more," said Sandra Watson, President and CEO of the ACA. "This effort will allow us to build a brand which communicates the unmatched Arizona experience to the rest of the world."

The ACA says they will meet with state leaders to get their insights into creating their new message.

"There is so much to love about our state, and I'm excited about engaging Arizonans in the process of bringing their ideas together," Gov. Doug Ducey said. "We are thinking big in Arizona, and this is much more than a marketing tool. I am committed to making Arizona the best place to live, work and start a business, and this project will help us communicate all we have to offer in those continued efforts."

An Arizona residents that wishes to provide feedback on this program can email their ideas to