ATLANTA - As crowds flock to the city's newest tourist attraction, some in the community hope to use its popularity to spark change.
"The Pink Trap House" was created to promote Atlanta-based rapper, 2 Chainz's latest album. The bright pink home on Howell Mill Road has drawn thousands of fans, many of whom pose for pictures for their social media accounts.
On Sunday, a coalition of community groups invited people to attend "Trap Church" behind the home.
"I appreciate 2 Chainz and the whole team for putting this house up because in a lot of respects it's reminding people that this is a real thing in our city," said Pastor Michael Wortham "So people come and take pictures, put it up on Instagram and walk away, but there are a lot of people who aren't able to walk away from this daily reality."
The "Trap Church" event was a call to action--urging people to get involved in local organizations that work to improve the lives of those who live in the poorest and roughest neighborhoods.
"We can't listen to the music without really addressing the systemic issues and the systematic oppression that causes the trap to even exist and so that's the reason we pulled together 'Trap Church' is to really to talk about the other side of the trap, to talk about how we as a community have a responsibility to come together and help our brothers and sisters who are facing these tough situations," said Wortham.
The organizers behind "Trap Church" plan to host more events, including a back to school block party to help make sure students have the supplies they need to start the school year off right.
"It's all over social media, everybody is posting pictures here," said visitor Victoria Johnson.
It is not "all smiles" for everyone. Surrounding businesses are upset because there really is nowhere to park at the house, leaving visitors to park in the lots owned by the businesses. Most have now placed cones out front and posted "no parking" signs. One business owner complained her customers have left because there is no place for them to park.
Traffic has also been a problem because drivers are slowing down to look at the house while others are stopping to take pictures from their cars.
Atlanta Police said they have received complaints, but are limited in what they can do because it is private property.
A statement from an Atlanta Police Department spokesperson read in part:
"We will continue to monitor traffic in that area in an effort to mitigate any problems."
Fans of the pink house said, like with any other attraction in a city, traffic will be a problem.
"Probably more and more people coming, this is just the beginning," said Johnson.
FOX 5's Nathalie Pozo spoke to Atlanta Councilwoman Felicia Moore who said she has not received any direct complaints, but was going to drive by the house to see it for herself.
A management team staffer for 2 Chainz said the house is rented through July 6, but they may extend the lease because it has been such a hit.