Downtown LA's Nimbus Coffee sees magical jump in sales amid Black Lives Matter movement

Many Black-owned businesses are seeing a boost in sales due to the Black Lives Matter movement, including Nimbus Coffee, a Harry Potter-themed coffee shop in downtown Los Angeles that makes its muggle patrons feel the magic of Hogwarts. 

RELATED: Black-owned businesses see sales surge amid racism reckoning

Minority-owned businesses are amongst the hardest hit during the pandemic. According to the U.S. Bureau of Labor Statistics, the number of African American businesses plummeted more than 40%. However, some Black-owned coffee shops in the Los Angeles area are seeing a surge in sales, such as Nimbus Coffee. 

Double double toil and trouble, pastries ooze and beverage bubbles. 

Something delicious this way comes... it's the magical world of Nimbus Coffee.

"Nimbus" is the name of the luxury broom Harry Potter was gifted in the fictional series. 

"Folks would come in go 'wow this is so fun!'" said Shawn Farrar. 


Shawn and her daughter, Eviana, own Nimbus Coffee.

The coffee shop is inspired by the wizarding world of Harry Potter and that isn't the only thing that makes Nimbus Coffee special.

When you step inside the downtown Los Angeles coffee shop,  black cultural influences are everywhere you look.

"We have people who used to go to that other coffee shops that we won't mention... it's on every corner and then they come here and they're like 'oh wow,'" Shawn said. 


It's that other coffee chain that spurred communities to support Black-owned coffee shops like Nimbus Coffee. 

Starbucks faced backlash after it banned its employees from wearing clothes or accessories supporting Black Lives Matter. 


• Starbucks updates policy on Black Lives Matter apparel following backlash

• Starbucks changes policy to allow Black Lives Matter T-shirts

As a result, lists of local Black-owned local coffee shops began to circulate online.


There are dozens more in the Los Angeles area like Vanilla Black. Vanessa Butler’s small coffee shop in Echo Park offers a variety of coffee drinks including a "Vanilla bomb" and vegan food options. 

RELATED: Hilltop Coffee & Kitchen offers coffee, food and community in Windsor Hills

The BLM movement is why so many locals are finally being introduced to Black-owned businesses they had never heard of.

"It's been nice that a new wave of people who found us are literally people who live around the corner didn't know we were here," Eviana said. 

Nimbus Coffee is located just steps away from Staples Center.

Click here for more information on Nimbus Coffee.

FOX 11's Kelli Johnson contributed to this report